At a press conference in the Convention Center, an activity that kicks off the 25th edition of the Habanos Festival (February 24-28), Pérez stressed the corporation’s satisfaction with the economic results achieved.

He detailed that 2024 closed with 4,705 specialized points of sale in the world, of which 21 Cohiba Atmosphere, 168 Houses of Habanos, 602 Habanos Terras, 1,321 Specialist Habanos and 2,600 Habanos.

Pérez stressed that compared to the previous year, the sales network has remained stable.

He recalled that Cohiba Atmosphere is a license granted by Habanos S.A., while Casa del Habano is a franchise system of the corporation.

Referring to the Festival, he stressed that the event welcomes some 3,300 participants from 110 countries and is also another record of attendees.

Furthermore, he added, we have not been able to meet all the demands because there is a participation limit for the event related to the quality of the meeting.

In addition, more than 160 journalists attend, while 90 exhibitors from 10 countries attend the Trade Fair.

This version of the Festival is dedicated to the 15 years of the Behíke Line of Cohiba, one of the most luxurious and expensive cigars produced in this island.

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