Global tourism trends point to direct bookings

Havana, Nov 19 (Prensa Latina) Analysts say that current global tourism trends are considering direct reservations in hotels by 2030. Cuban professor and researcher José Luís Perelló, in his Facebook account, addresses this Tuesday this issue as a matter to be taken into account.

November 19, 2024
12:21

He indicates that according to a recent analysis by Skift, hotel distribution is in the midst of a profound change, with the expectation that by 2030 direct bookings will become the leading channel worldwide.

This shift not only reflects a trend in the hotel industry, but an overall reconfiguration of customer focus and business profitability.

By 2030, direct digital bookings are projected to generate more than $400 billion in gross considerations, overtaking online travel agencies (OTAs) as the leading distribution channel.

The trend toward direct bookings has multiple underpinnings. First, hotels are looking to maximize their profit margins.

OTAs, while offering visibility and reach, charge high commissions that can reach up to 20-30 percent of the booking value.

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