From now on, hotels will be able to display detailed, real-time information, such as rates, images and user ratings, directly in Google search ads, he noted.

This change aims to make ads more dynamic and appealing to users, while providing hotels with a more effective tool to capture the attention of potential guests.

Perelló, who regularly delves into the most relevant events in global and national tourism, indicated that for years, hotels used Google ads in search results, but these were limited to providing generic and static information, such as the name of the hotel and links to the website.

With the new update, known as Travel Feeds for Search Ads, Google will allow hotels to add a larger volume of data to their ads. This includes the ability to display real-time prices, up-to-date pictures of the property and ratings based on user reviews.

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