During these days, the aim was to consolidate La Casa del Habano’s positioning and strengthening the Caracol S.A. stores’ image as the preferred ones by tourists.
As the company reported, the event also promoted responsible cigar consumption, established partnerships with customers, and strengthened both products’ identity.
The Meeting brings together cigar and Cuban rum lovers from the Asian continent, mainly China, although, as in previous editions, people from other nations are also welcome.
Some of the activities include the pairings of cigars and rum, lectures by experts, artistic shows, and visits to some of the most emblematic cigar factories.
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