The note adds that Habanos, world leader in the commercialization of Premium (handmade) tobacco, will commemorate its three decades in 2024.
Founded on September 14, 1994, the Corporation managed to consolidate its position as a global reference in the promotion and marketing of the famous Habanos, considered by many as the best cigars in the world.
With a presence in more than 130 territories on five continents, Habanos, S.A. has an extensive portfolio of 27 Premium brands, including the iconic Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey and H. Upmann.
The company tripled its consolidated turnover, irrefutable proof of its continued success and strong positioning in the world market, the text insists.
From the very beginning, Habanos, S.A. stood out for unifying its brands under a single commercial structure, setting high standards of excellence and exclusivity.
Its commitment to quality and tradition is unwavering, marketing a handcrafted product from the selection of the leaves to the twisting, a process that is done entirely by hand.
Among Habanos, S.A.’s most outstanding milestones is the introduction of the Behike Line of the emblematic Cohiba brand, considered one of the best creations in the world of Premium cigars.
This achievement, along with the introduction of the Reserva and Gran Reserva concepts, which use three and five-year-aged leaves of the highest quality, are just some of the advances that positioned the Corporation at the top of the tobacco industry.
The Habano Festival, which began in 1999, is another of the company’s most important successes.
This annual event brings together distributors, amateurs, experts and celebrities from all over the world, making it a key platform for presenting new products, exchanging and celebrating activities and living experiences around the Habano culture.
The extensive growth of La Casa del Habano franchise network is another example of an innovative retail concept with 155 boutiques in more than 60 countries.
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