Organized by the Colombian Commerce, Industry, and Tourism Ministry, with the support from the ProColombia agency, the event aims to expand exports, attract foreign direct investment, and strengthen its position as a leading tourist destination in the region.

In addition to exports, investment and tourism will be reportedly promoted for the first time in this kind of meeting, to attract the Mexican marke and the rest of Latin America, the Caribbean, and North America.

Nearly 200 Colombian exporters, 30 entrepreneurs, and 30 other tourism companies will participate in the event, adding to 130 international buyers and 50 investors from Mexico.

The event is supposed to offer business opportunities in strategic sectors such as fashion, agribusiness, energy, tourism, and technology.

Ied/iff/mem/ifs