The event (from September 11 through 13) is held at the Island’s main sun and beach resort, where it has become a regular celebration attracting tourist promoters and connoisseurs from the world over.
Havana Club International S.A. (HCI) participates in the festival by showcasing some of its best produce, such as Tributo, HC Profundo, HC Cuban Spiced and HC Cuban Smoky, in addition to the absolute star of the show: HC Seven Years, the primeval rum.
A new spirit will walk the catwalk this time: the 7 Gourmand, a brand-new rum to pamper the senses, as a tribute to both Cuban and French cultures.
Other offers running the gamut of the exquisite beverages are Pernod Ricard’s Ruavieja and Jameson Black Barrel.
Havana Club International S.A. (HCI) is a joint venture created in November 1993 by the Cuban company Cuba Ron S.A., in charge of rum production in Cuba, and the French Pernod Ricard Group, with the aim of developing the Havana Club brand on an international scale.
Since 1994, Havana Club has been a priority brand for Pernod Ricard, and is now one of the Group’s Strategic International Brands.
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