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Cuba’s Balcón del Habano project highlighted

Havana, Jul 1 (Prensa Latina) Havana Club International S.A. (HciSA) brand manager Lilian Miguez Perez today highlighted the relevance of the workshop named Balcon del Habano Cultural Project that periodically brings together experts.

She said it is a totally Cuban initiative, one of the meetings that allows her company to enhance the training of its members and other participants for academic purposes.

Precisely, the executive recently summed up one of those meetings, the one held at the Destino Jazz Café bar-restaurant.

The specialist pointed out that the idea is to profile her company’s products by taking advantage of the Balcony meetings.

Miguez also said that this important project, which recently celebrated its two decades of existence, also represents a special social moment where they expose and learn ways to consume and suggest to the customer who consumes drinks and premium cigars, and how they behave in the world.

She explained that this type of forum, which brings together every month dozens of artists, athletes, sommeliers, bartenders, businessmen, entrepreneurs, journalists, chefs, cultural personalities and cigar lovers, closes the production and marketing cycle of rum, tobacco and coffee, three of the pillars of national culture.

Dedicated to the centennial of the Club de Cantineros de la República de Cuba, the 25th anniversary of the Diplomado de Habanos and the Doctorate in Education Sciences of Balcon President Juan Jesús Machín, attendees tasted two special cigars: a Petit Corona de Hoyo de Monterrey (Coronation) and a Romeo y Julieta White Churchill.

Founded two decades ago, the Balcón del Habano, known as Bayamanaco (an aboriginal voice that is also part of its name), gathers important national and foreign personalities from different sectors, including commerce, business and culture in general, to evaluate -above all- the quality of cigars.

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