The message, released Thursday in Havana, states that from 20 to 22nd June, the British capital will become the world epicentre of Premium tobacco, with days full of activities to celebrate the 55th anniversary of the Trinidad brand.

For this day, the first-ever Habanos World Days in person will kick off.

This historic event will be an unprecedented celebration of the 55th anniversary of the iconic Habanos brand.

The plan includes an opportunity for Habano aficionados from all over the world to participate in a full programme of activities and unique experiences around the tradition and culture of the island cigar and the Trinidad brand.

Attendees enjoy exclusive events, food and wine pairings and, of course, the presentation of the Trinidad Cabildos Limited Edition 2024. On June 20th, the event will kick off with a classic Garden Party with a Cuban twist, where attendees will enjoy music, cocktails, gourmet food and, of course, cigars.

Participants will have the opportunity to enjoy a premiere of Trinidad Robustos Extra, which has returned to the brand’s classic portfolio since it was launched in 2004.

An evening dedicated to the best of Cuba and the United Kingdom, with plenty of surprises in store for guests, insists the official press release from the Habanos S.A. corporation.

On June 21, the day will offer cigar amateurs the opportunity to attend a conference given by renowned figures from the Cuban cigar industry and the cigar business, as well as an exhibition on Trinidad and its most emblematic and hard-to-find releases, even for the most expert collectors.

During the day, the Trinidad Reyes, Trinidad Media Luna and Trinidad Topes vitolas will be tasted, and the winners of the Maridaje Perfecto de Trinidad contest -Antonios Giannousakis and Robert Tomko of Birley Cigars- will present their winning entry to the audience.

On this occasion, Trinidad Tasting Time will take place, a first-of-its-kind event featuring fifty-five tastings in fifty-five different locations across the UK -all featuring Trinidad- making Habanos World Days a national celebration in honour of the brand.

On June 22nd, the event will culminate with a lavish gala dinner at the historic Victoria & Albert Museum, a black-tie evening dedicated to the 55th anniversary of the Trinidad brand and the launch of the Limited Edition 2024 Trinidad Cabildos.

Attendees will have the chance to be the first to enjoy the product, a memorable occasion for any cigar amateur.

ef/abo/mem/rfc