Executives from both companies expect to meet on Tuesday with all 45 participants from Latin America, Canada and Cuba, who are attending the event from June 17 to 21. In addition to the hosts, the largest delegations came from Colombia and Mexico.

Maria Alexis Rivero, president of the event’s organizing committee and a Cuban radio journalist, expressed satisfaction with the meeting’s reception, the first talks, and exchanges.

The first issues discussed were tourism in the Caribbean, and Artificial Intelligence (AI) and its effect on the travel industry.

Tuesday’s meeting highlighted the presence of more than 25 years of the Melia chain, which has renewed its commitment to Cuba every year, and Iberostar’s vow of permanent evolution, judging by the opinions of its executives, regarding the Cuba branch for both.

In addition to lectures and academic exchanges, participants will visit the country’s tourist attractions, such as the Hotel Nacional de Cuba, Old Havana, the Tropicana Cabaret, and Varadero beach, about 140 kilometers east of Havana and Cuba’s leading sun and beach destination.

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