The presentation of the Cuban Embassy’s Tourism Counselor, Elizabeth Vela, and Consul General, Marina Domenech, was broadcast live on the Asian country’s social networks.

According to diplomatic sources, this is the second time Cuba participates in the MITE and does so on this occasion with a 18-square-meter stand that promotes the Cuba Única campaign, launched in China in 2023.

According to Vela, the preparation of a typical Cuban mojito attracted attention of visitors to the fairgrounds, who approached the Cuban stand to learn more about Cuba’s culture and tourism.

Organizers assured that this year’s edition expects over 30,000 participants, around 512 tourism companies and some 39 nations as exhibitors to attend the fair.

Other Cuba´s major goals are to promote safe health destination and representative products, explore business openings in the southern Chinese market and also to learn more about the interests of the Chinese clients.

Among the most relevant exhibitors in this edition are the Guangdong Tourism Bureau (South China), national and international travel agencies, Southeast Asian countries, Asia and Oceania, airlines, as well as several nations that will be concentrated in a pavilion.

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