With just one click on https://vocesdelsur.prensa-latina.cu/, Internet users can access this new proposal that includes texts in several languages, where journalism professionals from nations such as Russia, Lebanon, China, Algeria, the Arab Republic Sahrawi and Latin American take the pulse of various topics with an alternative and counterhegemonic view.
Articles like “The Cuba I dream of: Free from blockade, prosperous, and even more supportive,” by Venezuela’s Yuleidys Hernández Toledo (Editor Chief of the VEA newspaper), or “Siberia, a place where everything is great, epic and absolute,” by Luiz Augusto Erthal, executive editor of Todo Palavra, are available on the new platform.
The initiative emerged during the Operation Truth forum held in Havana in January 2024 and organized by Prensa Latina, which assumed the coordination of the project, as a medium that since its beginnings in 1959 has promoted the voice of the South and whose leadership was recognized during that meeting.
The forum brought together more than 60 media executives, journalists and professionals from thirty countries to debate the new international information order, news in times of infodemic, technologies and sharing experiences about work in this sector.
The conference coincided with the 65th anniversary of the original Operation Truth, at which the historic leader of the Cuban Revolution, Fidel Castro, brought together more than 400 reporters from around the world to expose the truth of the economic-social project that was recently started in 1959.
With the ethics and the will to defend that reality, Prensa Latina was created a few months later, and weeks away from celebrating a new anniversary on June 16, it is increasingly expanding and diversifying its services, in line with the most recent trends of communication and information.
About to turn 65 with this new platform, Prensa Latina continues to make its way and modernize. In addition to its news cast, the news agency has a 24-hour streaming service at the José Martí International Airport and other terminals nationwide to disseminate journalistic information and advertising audiovisuals on a large scale.
It also created online advertising spaces for videos and photos on www.prensa-latina.cu, a technological leap that was possible thanks to the performance of its own computer development team, who has created numerous tools for daily work such as PLCloud or PLnet, which facilitate the sending, processing and publication of all the information material handled by the new agency.
On the other hand, the promotion of services in different printed publications was expanded, while Prensa Latina has the most important publishing house of periodical publications in Cuba and also works in the editorial production and design of other national and foreign newspapers.
Other services worth highlighting are SMS, both in Cuba and in North America, and the sale and specialized supply of photographs, having a large team of photojournalists and one of the largest photo archives in Latin America and the Caribbean.
The news agency’s online radio station is another space that is being fully strengthened, as well as the channels on various social networks.
By committing to coordinate the multilingual media platform, Prensa Latina has coordinated the media POOL of the Non-Aligned Countries Movement and one of the Secretariats of the Latin American Union of News Agencies, and it is a member of the Council of the Belt and Road News Network, promoted by China.
With the improvement of these new services and its presence in 36 offices throughout the world, Prensa Latina is consolidating itself as a news agency of excellence in the media landscape of Latin America and the Caribbean, while continuing to assume the historic role of establishing itself as the voice of the Global South.
jg/npg/may/mpp
