Lázaro Romero, president of the Alzara Group, stated that Cohiba is the Habano brand par excellence and is a continuity tradition.

Such an opinion was echoed in the halls of the Havana-based Conference Center by most of participants, officially 2,900 people from 109 countries, in this tobacco event.

During the speeches compiled from the 1st edition of the digital Habanos World Days, which reaches 120 countries, Romero reflected on his experience with this high-quality product of the Cuban industry.

This cigar brand represents a supreme luxury for the international market and smokers, thanks to a well-thought-out strategy that has long been protected since its establishment in 1966.

The Festival’s organizers explain that Cuba, under commercial and economic pressure from the United States, had to defend its tobacco brands, and the El Laguito factory is a pillar for this purpose.

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