In his welcoming remarks to the International Forum New Operation Truth, which commemorates the days held in January 1959 to disseminate the reality of the newly-formed Cuban Revolution, Luis Enrique González praised the need for an inclusive, humanist and dignified journalism.

“Sixty-five years ago, Cuba faced the onslaught of a media hype seeking to put an end to the dream of freedom. The historic leader of the Cuban Revolution Fidel Castro Ruz called nearly 400 journalists from around the world in the midst of the smear campaign he called the most infamous, criminal and unjust launched against any people,” Luis Enrique González recalled.

That was the genesis, three months later, of Prensa Latina, the first and most important alternative media in the region to date, said González.

Its value, he said, is linked to the pressing need to speak with its own voice, as a pioneer and school of the struggle from the Global South against disinformation, manipulation and fake news.

In this regard, Prensa Latina president evoked Fidel when in 1999 he said that the News Agency “emerged as a beacon of truth and an independent and proper voice of Our America in a world increasingly dominated by the Western and, above all, North American media outlets”.

Thanks to its success in breaking the hegemonic information models, Prensa Latina was seen as a threat by the CIA and FBI, and came to be considered “the most effective – and, from the U.S. standpoint, the most dangerous – Cuban propaganda weapon”.

In spite of the attempts to silence its voice, González added, Prensa Latina is being consolidated as the major media based in Cuba, with more than 350 daily news, 18 own and third-party publications, Radio and Television Services, websites translated into six different foreign languages and a growing development in Social Networks.

Even facing up the blockade the United States has imposed on Cuba for over six decades, Prensa Latina keeps present in 40 countries, develops links with over a hundred media outlets and resists as an autochthonous expression of its Cuban identity, the president stated.

Aware of the risks that the misuse of digital social networks and Artificial Intelligence (AI) can pose, González valued, we are called to avoid and counteract it from our daily work, from a dignified and professional journalistic exercise.

“You can continue to trust Prensa Latina, the news agency that for over six decades was said to be necessary and continues to be necessary in its efforts to always serve the truth,” he said.

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