This aspiration responds to both the solution of Cuba’s economic problems and the recovery of tourism, the Invasor newspaper reported. The fact that Jardines del Rey is currently consolidated as a sun and beach tourist destination forces Caracol to maintain the positioning there of its star products, including rum, tobacco and coffee, the company said.

For that reason, any sales strategy preceded by studies, experiences and new knowledge concerns the company’s executives, who are already promoting an international event to improve their commercial management.

An event is scheduled for November at the Muthu Colonial Hotel, the flagship establishment in the northern keys of central Ciego de Avila province.

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