The Unica campaign is part of this year’s exhibition, placing Cuba’s inhabitants, benefits and values at the center of the attractions that distinguish its tourism sector.

This promotional initiative officially made its debut in China last month and has since been presented at trade events in Guangzhou, in the south of the country, and Shanghai, in the east.

The Cuban representation considers the presence in the BITE fair another opportunity to encourage travel to Cuba, providing an approach to the business portfolio associated with tourism, and disseminating the sector’s products, destinations and attractions.

The Cuban stand won the Best Organizing Team award back in 2018.

The sample was then made up of offers from a variety of Cuban companies, in addition to Chinese agencies that do business in Cuba.

On that occasion Cuba also promoted various travel packages, renowned rum brands such as Havana Club and Mulata, tobacco, honey and medicines from the BioCubaFarma firm.

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