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Havanatur S.A favors consolidating leadership as tour operator in Cuba (+Photo)

Havana, Dec 17 (Prensa Latina) Grupo Internacional Havanatur S.A. will reach 2023 with new strategies to recover traditional markets and add others in order to consolidate itself as the leading tour operator in Cuba, the company reported on Friday.

Although the Covid-19 pandemic imposed a forced recess on tourism, Havanatur has returned to its operations for its 45th anniversary, to be celebrated next year, with markets from Canada to different Cuban tourist destinations, according to a press release from the institution.

Add to this the reaffirmation of Varadero as Cuba’s major coastal resort and the acceptance of circuit trips promoted by Havanatur Paris, the text added.

These are samples of the gradual resuscitation of the Group that will celebrate its 44th anniversary on December 19.

With 24 percent of the total travelers to Cuba from different regions of the world, the Group is consolidating its position in the commercialization of its services.

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Since 2021, Havanatur has been working together with the Canadian airline OWG (Off We Go) with flights to Holguín, Camagüey, Jardines del Rey, and the northern keys of Villa Clara, while consolidating new products, associated with its partners and forms of management non-state, explains the writing.

Electronic commerce confirms agility and security, as well as the standardization of new offers on platforms through integration with hotel chains and foreign agencies.

Regarding the domestic market, it refers that the summer promotions were very well received due to the variety and quality of the services, despite the limited capacity due to the maintenance work carried out in the hotel plant.

jg/lam/tdd

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