“We have just launched the brand and we hope to build the super premium rum category in India and we would like to lead the sector in the medium term,” the manager told Prensa Latina.

The super premium rum sector has grown steadily in recent years and with the launch of Havana Club by Pernod Ricard India, we will invest in creating experiences for our consumers and look forward to catapulting this growth in the years to come, Salaberry added.

Pernod Ricard India launched the super premium 7-year-old Havana Club rum, a beverage that highlights the rich natural flavors of Cuba, at an event in New Delhi over the weekend.

Kartik Mohindra, marketing director at Pernod Ricard India, noted in a press release that the Indian market is traditionally dominated by a few national rum brands but with consumers willing to broaden their horizons, the premium rum category is experiencing growth. in the liquor industry.

As one of the best brands of super premium rum, 7-year-old Havana Club is ideal for direct drinks and for exotic cocktails and the enjoyment of people who love to experiment with spirits, said the manager.

The beverage shows the authentic essence of Cuban rum and is designed to be savored and enjoyed with ice and is ideal for delicious cocktails given its versatility.

The product reveals Cuba’s flavors, the nuances of aromatic tobacco, sweet tropical fruits, molasses, spices and vanilla, enriched by the slow release of aromas in the aging process.

jg/mv/abm