“We plan innovative ways to surprise fans, to introduce them to new products, to live unique and exclusive experiences for all of us who share the same passion,” Leopoldo Cintra, commercial vice president of the famous entity, told Prisma magazine.
“We were working until the last moment to be able to carry out the Habano Festival. Unfortunately, due to the current context of the pandemic, we were forced to cancel the long-awaited celebration”, he stressed.
In this sense, the manager expressed that, in a world scenario with so much uncertainty, the ability to adapt and proactivity of many sectors has been put to the test.
“Faced with the challenge that it has posed for the company, we can say that we knew how to react in time, adapting ourselves to the current circumstances. Together with our exclusive distributors, we have activated the necessary mechanisms so as not to neglect the planned objectives”, stated Cintra.
Both commercial and marketing initiatives with distributors so noteworthy, in turn have carried out totally innovative proposals through online channels, both for sales and product presentation.
“Thanks to this involvement, our fans continue to enjoy the Habano universe,” he added.
The commercial vice president said each year the Festival is the right occasion to officially communicate the planned launches; however, they look for the ideal way and time to publicize the novelties of 2022.
“We do not want to reveal the surprises we are working on, we just want to tell our fans and Habano lovers to keep their passion ‘on’ because soon we will be surprising them”, he predicted.
A SEAL OF CUBA
There are four factors that make Cuban tobacco unique in the world: the soil, the climate, the variety, and the knowledge of vegueros and torcedores transmitted by generations.
To reach the delightful stage of enjoying a cigar, you must go through a long path that contains more than 500 manual processes. From the cultivation of the leaf —which takes months and even years, to be able to use it to make it—, to the quality control and packaging in the boxes with all the guarantee seals.
It is only recognized as an Habano when it meets the requirements established and verified by the Regulatory Council of the Protected Designation of Origin (PDO).
In addition to that, all have distinction measures to protect them from counterfeits and fraud.
There are currently 27 brands marketed by the Habanos, S.A. corporation: Cohíba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey, H. Upmann, Trinidad, Cuaba, San Cristobal de La Habana, Bolívar and Vegueros, among others.
Every year, in the month of February, the Habano Festival brings together lovers of the best tobacco in the world to Havana, the capital of Cuba.
This famous party —whose 2022 edition was canceled due to the adverse global epidemiological situation imposed by the Covid-19 pandemic— includes tours of plantations and factories, seminars, the international Habanosommelier competition, a gala dinner, humidor auction and many other attractions.
(Taken from Prisma)
ef/mem
