With a strong presence in Cuban tourism, the hotel company stated that it started a complex program of artistic activities and cultural initiatives in all its facilities to raise awareness on the importance of caring for the oceans (in Cuba and globally).
The group is promoting this program through a commitment to responsible tourism and its Wave of Change Movement.
The firm’s communiqué pointed out that nine out of 10 clients value caring for the environment and local communities as an important factor when choosing accommodation, according to a survey.
Iberostar’s opinions were related to the World Oceans Day that was celebrated on June 8.
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