It is the first of its kind in the country, considered an essential component in Cuba’s political, economic, social, and cultural progress.

The law, which was published in the Official Gazette on June 5, regulates the social communication system for the organization of the media, community, and cyberspace spheres, and for political, public good, and crisis communication.

It also addresses the legal framework for visual and industrial communication design, the image of the country’s brand, advertising, and sponsorship in several fields (including culture and sports), and communication in public spaces.

It also regulates and controls social communication processes, which is the responsibility of the Institute of Information and Social Communication (IICS).

Belkis Perez, vice-president of the IICS, assured that one of the leading challenges in implementing this law has been to complete the Institute’s staff in each of the country’s municipalities.

Anamaris Solorzano, General Director of Organizational and Community Communication at the IICS, stated that the legal instrument helps improve the communication system by defining the roles and responsibilities of institutional communicators and providing advice to ensure everything functions more effectively.

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