Experts from a dozen countries are focusing on the elements that define the present, after the impact of the Covid-19 pandemic and in the middle of the conformation of a traveler highly dependent on computer technologies for travel reservations, hotels and airline tickets.

In this context, Pavel Pavón, the director of Technologies and Systems of the Ministry of Tourism of Cuba (Mintur), addresses smart destinations and their worldwide expansion, in order to fulfill today’s needs when it comes to vacationing.

The program also covers the impact of social marketing on tourism, challenges and opportunities, a talk by Mintur specialist Alejandro Cruz.

A description of the operations of the Spanish hotel chain Meliá (Cuba branch) will be added to this pair of important topics through the intervention of its director of communication here, Maite Artieda, and the Social Media Manager, Lysielle Mora.

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